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Downtown ‘07 in Review

By Lookout Staff

January 15 -- The year 2007 was one of developing stories, not new beginnings. It was a year that saw major plans that will shape Downtown for years to come finally move towards reality.

In 2007, an ambitious plan to add parking spaces Downtown finally got underway after six years of planning. The proposed remodel of Santa Monica Place scaled its final hurdles after three years of debate, and a plan to change the way the Downtown is run got its initial nod after a year at the drawing table.

Issues that had been in the headlines for years continued to grab attention in 2007. The homeless continued to populate Downtown; City officials added teeth to a one-year-old smoking ordinance, and the Expo line continued its bumpy ride towards Santa Monica.

But 2007 also saw some new stories as well. Ficus trees became the focus of a battle that pitted the City against activists, and a skating rink with real ice turned Downtown into a real-life winter wonderland.

Here, in no particular order, are The Lookout's choices for the top stories that impacted the Downtown in 2007.

Bayside Takes Steps to Change How Downtown is Run
In a move that could drastically change the way the Downtown is run for years to come, the City Council in April took steps to support an aggressive management plan for the thriving district.

Under the proposed plan, property owners in the heart of the city would agree to pay $1.8 million more each year in taxes to enhance Downtown and keep it viable.

If approved by property owners and voted into law by the council, the plan would boost the number of businesses taxed to bankroll the improvements – which could include larger City clean-up crews, permanent attendants at the public restrooms, homeless outreach teams and “ambassadors” to help the public, especially at the bustling Third Street Promenade.

Nearly a year in the making, the plan will not only dissolve the current assessment district, which only taxes retailers, but it would form a much larger one that would include restaurants, hotels, offices and, perhaps, downtown residents.

If the law passes, it would mark the first major change in two decades in how the Bayside District manages Santa Monica's roaring economic engine.

Skating Rink Highlights Holiday Season Downtown
Renowned skating star Sasha Cohen delighted a crowd with a glittering performance at the December 6 opening ceremony for Ice at Santa Monica, the City’s first outdoor ice rink. The kickoff event also featured U.S. Men’s Champion figure skater Evan Lysacek.

The rink was the brainchild of the Bayside District Corp. and was sponsored by Starbucks Coffee Company. The City of Santa Monica contributed the use of the real estate at 5th Street and Arizona Avenue for the rink.

Ice at Santa Monica was a central component of Downtown’s Winterlit celebration, which featured a special appearance by Santa Claus, the Best Gift Ever program in partnership with Santa Monica Place to benefit kids from the Police Activities League, Christmas carolers, costumed characters, holiday stage performances and Chanukah celebrations, among other events.

Perhaps the real stars, however, were the 30,000 kids and adults who, throughout the holidays, filled the air with their whoops and giggles as they skated in a Santa Monica winter wonderland of ice.

Ficus Tree Controversy Delays Streetscape Project
In what blossomed into an unexpected controversy, the fight over the Downtown ficus trees could come down, at least for now, to whether they once shaded environmental and political gatherings in the 1960s.

If the Landmarks Commission finds enough historical significance in the gatherings to save the ficus and palms along 2nd and 4th streets slated for removal, the saga would not end there. The City – which plans to remove the trees to pave the way for an $8.2 million Pedestrian and Streetscape Improvement Project – plans to appeal the decision.

And even if the City Council were to uphold an appeal, the battle would then be taken up by the courts, where community activist Jerry Rubin and a group of environmentalists calling themselves the Treesavers plan to revive a lawsuit to halt the axe.

Smoking Ban Enforced
As the year wound to a close, the City modified the smoking ordinance to hold restaurant owners liable if they facilitate patrons in smoking at their establishments.

Despite an expansive outdoor smoking ordinance instituted in November 2006 that bans smoking in outdoor dining areas and within 20 feet of entrances, exits and windows that can open, City officials worried that restaurant patrons were still lighting up.

To stamp out the problem, the City Council approved an amendment that holds restaurants and bars liable for patrons who smoke on outdoor dining areas and patios. Fines for violating the no-smoking-outdoors rule could range between $250 and $920. The former is a basic fine that other cities levy, and the latter includes fees added by courts.

The amendment would be enforced by giving undercover City inspectors the authority to issue tickets to business owners and managers. Police officers could be involved in some situations.

Homeless Count Up
The Downtown area continued to claim the highest concentration of homeless in Santa Monica, with nearly 100 more people counted on the streets and in shelters this year than in 2005.

About one third of the homeless counted (376) on a January night in Santa Monica lived on the streets or in shelters in the census tract bordered by Wilshire, Pico and Lincoln boulevards down to the water’s edge, according to the 2007 Greater Los Angeles Homeless Count.

That represented an increase of 91 individuals from the 285 counted in the Downtown area – including the beach and in the bluffs – over the course of one night two years ago.

The census, conducted by the Los Angeles Homeless Services Authority (LAHSA), projected that another 152 homeless individuals lived around the Downtown, bringing the total number to 528, based in part on telephone interviews with property owners.

Since the count was taken a year ago, the City has boosted its efforts to reach out to Downtown’s homeless population, said City officials, who attributed the increase in part to better counting methods.

The increase in Downtown’s homeless population defied a general decrease in the number of individuals who live in Santa Monica without a home – 1,506 this year, down from 1,991 in 2005, or a 25 percent drop.

Bumpy Ride for Expo Line
Resembling more of a roller coaster ride than a train trip, plans to bring light rail to Santa Monica saw a series of dizzying ups and downs in 2007.

After the Expo light-rail received $315 million in September from the California Transportation Commission to kick-start the stalled project, it faced a $640 million shortfall some three months later. The shortfall – due to optimistic construction estimates – threatened to cut short the first leg of the Exposition line to Culver City, until MTA officials announced the plan would move ahead.

Transportation officials remain confident the rail line – which is expected to alleviate congestion on the traffic-snarled Westside – will receive the funding to eventually reach Santa Monica, where City officials have purchased the Sears building for a possible terminal Downtown.

Civic Center Parking Structure Paves Way for Downtown Parking Plan
After six years of planning, concrete steps were taken last year to add 1,700 parking spaces Downtown over the next decade.

The kickoff for the ambitious $180 million plan was the grand opening in March of the new $29 million Civic Center parking structure. This created 882 parking spaces. These spaces were needed before work on replacing three small Downtown parking structures could begin.

Months earlier, the City purchased land on 5th Street Downtown, laying the groundwork for a new parking structure to accommodate the demand created when the surface lots at the Civic Center are taken offline to make way for park space.

Planning officials note that the plan, which was approved by the council five years ago, must strike a delicate balance – adding enough parking in the bustling area to maintain the current ratio of 2.1 spaces per 1,000 square feet of development, while not encouraging additional motorists.

The plan also could give new meaning to the term “drive-in,” after the City Council authorized the solicitation of proposals to redevelop the site of Parking Structure 3, located at 1318-20 Fourth Street, for subterranean parking, ground-floor retail and cinema development.

City officials hope the proposal will help the Downtown successfully compete with a slew of state-of-the-art theaters cropping up in surrounding communities.

Downtown Leasing Remains Strong
It became harder to find an office space Downtown last year, as vacancies remained low and rental rates saw a substantial hike.

The tight market was driven by a strong economy, little new office construction Downtown and the many amenities that make the area attractive for tenants who hope to lure talented young workers in the Internet and entertainment industries, local brokers said.

The market was so strong that some brokers worried rents had moved too high for some tenants to survive economically.

“It’s getting to that crazy point,” said Eric S. Broida of Broida Commercial Brokerage Group. “How will this sustain itself? I’m counseling my landlords not to be too greedy.”

Macerich Submits Modest Proposal for Mall Remodel
After three years in the works, Macerich Company will shut down Santa Monica Place on January 31 to make way for a modest remodel that will open up the 30-year-old indoor mall and connect it to the Promenade.

The plan will remove large portions of the roof, create an open-air dining area on the third floor, demolish a portion of Parking Structure 7 and create a stronger pedestrian orientation.
The proposed project will retain the two anchor department store buildings – one of which has yet to be leased – and maintain the existing building height of 56 feet, while reducing leasable square footage by 10,234 square feet, according to the proposal.

Macerich has agreed to improve the streetscape on Colorado Avenue and the sidewalk paving on Second and Fourth Streets and upgrade the elevators and staircases in the two City-owned parking structures attached to the mall.

The proposal – which won final approvals from the California Coastal Commission and the Santa Monica Architectural Review Board late last year – is central to the vitality of Downtown, is well-integrated with the existing urban fabric and increases available open space and pedestrian walkways, City officials said.

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